Within a rapidly-changing and secular culture, we need new ways of telling people the old, old story. Richardson explains how to get outside the box of ideas and practices that are sacred to us but not sacred to God. He provides fresh perspectives on relying on the Holy Spirit, awakening spiritual interest in others, and appealing to what they value (instead of what we think they should value). It is foundational to any type of evangelism in the modern world, and illuminates key strategies that are needed in web outreach.
Richardson is also author of Reimagining Evangelism, referenced in the video clip.