There are probably two errors we can fall into – believing that there is 100% commonality between secular marketing strategies and sharing the good news, and assuming that there is nothing we can learn or adapt from secular wisdom.
Of course, every strategy we use to reach our community or the wider world, is, of necessity, ‘marketing’ – in the sense that it is communicating a message. Claiming that it is not marketing is rather like calling an animal ‘No Name’. Of course, some church ‘marketing’ is scary. Check Chris Seay's 24-minute video The Irony of Church Marketing. Look out for the extraordinary water trick seven minutes in.
360i Media offer the free Social Marketing Playbook on using social media – especially Facebook and Twitter – to communicate your message.
Available free online: