Hundreds of books have appeared recently on how to design new web pages and jazz up existing sites with graphics, sounds, and links. But effective sites contain much more than far-out videos, graphics, and sounds – they also contain text that people will want to read. This book offers sound principles that writers should use, plus exercises to strengthen writing skills and eliminate bad writing habits. Even the experienced web writer will learn much from it, and for those just starting out on writing web-pages, it is totally foundational. (Was previously published as Writing for the Web: Writer’s Edition and Writing for the Web: Geek’s Edition which was almost identical but contained a style guide, and both are still available new and second-hand. We offer a free online style guide anyway.