Don Richardson defined the concept of
redemptive analogy [internetevangelismday.com/redemptive.php]
in his books Peace Child and Eternity in Their Hearts.
He explained how, embedded in any culture, there is usually some practice or understanding
which can be used to demonstrate the Gospel. Findings these sometimes unexpected keys is
has been called a
gorilla moment. [internetevangelismday.com/gorilla.php]