David Bruce is the founder and webmaster of Hollywood Jesus, a unique outreach based on films. He lives in White City, Oregon, US.
In 1997 Billy Graham challenged Christians to use the Internet for good. I took the challenge seriously even though I had never been on the Internet. With a background in media (NBC), pastoring (M.Div), and being a missionary at heart, I went to the nearest Barnes & Noble bookshop, where I picked up some books on website graphics and design. Then, with cross-cultural missiologist Don Richardson’s Eternity in Their Hearts serving as inspiration, I set to work creating a vehicle whereby I could use the culture to win the culture. Thus, Hollywood Jesus was born.
The idea behind the site was simple: to mine the movies for redemptive analogies, to find bridges in
popular culture for the presentation of the gospel. The method, or a version of it, is tried and true: the
apostle Paul used this cultural-engagement approach to reach those who had gathered on Mars Hill in
The result is HollywoodJesus.com, a website geared to exploring ‘pop culture from a spiritual point of view’. Since its launch in February 1998, the site has received over 600 million hits. It averages about a million visitors a month and ranks at an impressive 35,000th on the web. Since the goal of the site is to share Christ and I am happy to report that I correspond with about a hundred people at any given time via email about their journey towards our Savior.
The site started out as something I did part time and has evolved into a full time ministry. It has opened many wonderful opportunities to share Christ – including on Fox News, Time Magazine, New York Times, Peter Jennings ABC News, etc. It has been an amazing “Go ye into all the world” experience. God is good!